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WE KNOW THE TRUTH
WHEN WE FEEL IT.

Stories are all I have ever cared about. It doesn't matter whether you're making a movie, singing a song, or crafting a commercial - you've got to love and believe in the story behind it.

 

Charlie Kaufman famously said that craft is important, but honesty is more important than craft. From being born in a Calcutta orphanage to riding a motorcycle around the world, I've lived a storied life that has helped me develop an ear for honesty. And starting my career as a copywriter at some of the best agencies in the world gave me an understanding and an appreciation of craft that still serves me as a director 12 years later.

No matter the brief; whether I'm writing and directing my next feature film or breaking down my next commercial, the song remains the same:

 

Find the honesty in the story.

Then, craft the heck out of it.

+971508785953

neel@akelafilms.com

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Representation

Commercials (Global) scott@equalsmgmt.com

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