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Stories are all I have ever cared about. It doesn't matter whether you're making a movie, singing a song, or crafting a commercial - you've got to love and believe in the story behind it.


Charlie Kaufman famously said that craft is important, but honesty is more important than craft. From being born in a Calcutta orphanage to riding a motorcycle around the world, I've lived a storied life that has helped me develop an ear for honesty. And starting my career as a copywriter at some of the best agencies in the world gave me an understanding and an appreciation of craft that still serves me as a director 12 years later.

No matter the brief; whether I'm writing and directing my next feature film or breaking down my next commercial, the song remains the same:


Find the honesty in the story.

Then, craft the heck out of it.


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